Charles Mwakio
Charles Mwakio is a Kenyan citizen with a global outlook who is passionate about matters of personal, business and community development.
Moving Charles from an ordinary entrepreneur to a well established Charles Mwakio brand. We were to tell all aspects his story, as a Management Skills Trainer, Business Coach, Corporate Master of Ceremonies, Conference Moderator and Key Note Speaker, while still balancing the corporate and fun feel.
Scope of Work .
Branding
Motion Design
Digital Marketing
The Process .
We take our time to get it right .
Your logo is the holy grail of your business, it defines you...represents you...tells your story. That is why we take time to come up with a logo that is able to withstand time.
Something simple yet creative, memorable and one which will tell your story in a simple glimpse.
We take our time to get it right .
Your logo is the holy grail of your business, it defines you...represents you...tells your story. That is why we take time to come up with a logo that is able to withstand time.
Something simple yet creative, memorable and one which will tell your story in a simple glimpse.
Always in
Motion.
Digital Story Telling.
We needed to find a balance between the corporate, youthful and fun feel. Most of the posts were aimed towards creating engagements, with the target market being youth who needed mentorship. To market the entrepreneurial aspect we came up with informational posts, which mostly shared business tips.
The Outcome.
We gave Charles a unique and stylish font-logo which could also be used as a signature. The one-page profile contained summary of his services while the eight-page profile went a bit deep to explaining his services, events emceed and gallery.
To capture the mentorship aspect of what Charles does, we came up with a 45second explainer clip. Also, digital artworks for sharing on social platforms.
