When many small business owners in Kenya think of branding, they picture a logo — maybe a few colours and a font. But true branding goes much deeper. In fact,...

Ever landed on a website and immediately felt like you could trust the brand — or maybe, the opposite? That instant feeling isn't random. It's brand design psychology at work....

A logo isn’t just a pretty design—it’s the heart of your brand. It’s the first impression, the lasting memory, and the silent ambassador of your business. Here’s why having a...